DTE Fission Forward Campaign
The Fission Forward initiative was created as part of a group campaign and focuses on community outreach and education to help residents better understand nuclear energy.
Adding a more approachable feel to the campaign through a playful atom symbol. The slanted type suggests forward motion, while the bold font reinforces trust
Our strategy includes educational campaigns, visual storytelling and clear messaging, transparent communication. By focusing on education and accessibility, this initiative aims to build trust, reduce stigma, and empower communities to participate
This introduction ad created by me puts nuclear energy as a clean reliable solution for the future, using calm natural imagery and typography emphasizing progress and trust.
This ad created by Maxwell Hammond disproves and claims nuclear energy is more efficient, helping soften that initial negative reaction to the initiative.
This ad created by Clint Brilliantes highlights Nuclear fission as a reliable, clean energy source for the future. The sunrise symbolize a new beginning that represents a brighter path forward.
This ad created by Jason Villalta highlights the campaign’s reliability and stability, aiming to give viewers a sense of security and trust.
This ad created by Khrystyna Galavan Inspire viewers to think about their role in the future of our environment.